One accountable lead.
The first conversation, examination and written recommendation remain connected to the same person.
N—FOUNDER / Can UnalAccountability stays attached
Founder · AI Systems Scientist
Can Unal.
The person framing the work stays accountable for the answer—from the first question to the written recommendation.
Norelmarch exists for the narrow window in which a consequential digital or AI decision is important, uncertain and still reversible.
Can leads each review directly. The work begins by separating the real decision from the technology story around it: who owns the answer, what evidence is admissible, what failure would cost and when the choice becomes difficult to reverse.
The aim is not a larger programme or a more persuasive deck. It is a position that can be traced, challenged and used when Norelmarch is no longer in the room.
No delegated sales layer.
The person discussing the problem is the person responsible for framing the work and defending the answer.
A written position.
Every review ends with one justified next move, its limitations and the conditions that would change it.
Start with the decision.
Send the decision, the point of no easy return and the cost of being wrong. No presentation is required.
Open the private brief